Massey design student Isabel Nicholls has taken out the university's Grand Ideas competition with her comfortable, eco-friendly, health-prioritising postpartum underwear.
They're called 'Nurture', and they're designed to support new mums through postpartum bleeding and pain relief, and care for tears and scars.
As the competition's winner she'll receive seed funding to develop the product further.
Isabel Nicholls speaks to Jesse.