Globally, at least one in five people have hearing issues, which is expected to get worse with a growing number of young people suffering some sort of hearing loss.
It's the same here in New Zealand, with nationwide testing by the National Foundation for Deaf and Hard of Hearing finding 23 percent of Year 9 students report having tinnitus.
Emile Donovan speaks to the chief executive of the Foundation for Deaf and Hard of Hearing Natasha Gallardo about her concerns and what needs to be done.