Tumblr's Meme Librarian: viral media

Social media platform Tumblr is a hive of online activity where users share images, GIFS or what ever else takes their fancy.
If what they're sharing becomes popular enough it reaches the status of meme - an idea that spreads virually throughout the culture of the internet.
The Weekend's Shaun D Wilson spoke to Amanda Brennan a Content and Community Associate at Tumblr, where she catalouges and archives what Tumblr communities are into - that's led to her being called a Meme Librarian.

Related links:

The Rickroll, Longcat, Year of The Chris: Chris Pratt, creative tagging, David Bowie changes, Antoine Dodson/The Bed Intruder Song.

Tumblr's Amanda Brennan

Entrance to Tumblr's New York office

Tumblr's New York office

Rickroll life.

Longcat

Year of the Chris: Chris Pratt as Andy Dwyer in the NBC sitcom Parks and Recreation.

An example of expressive tagging.

A still of Helen Green's David Bowie GIF.

The images in this gallery are used with permission and are subject to copyright conditions.