A new analysis of the damage to apple orchards in Hawke's Bay shows nearly half of the crop was affected by Cyclone Gabrielle in one way or another.
New Zealand Apples and Pears has been collating data from the regions 150 growers over the past few weeks and comparing satellite images to quantify the damage.
Chairperson Richard Punter said 47 percent of the crop has been affected, with the level of damage being broken down into three categories.
Category one was orchards that have been completely destroyed, the trees and infrastructure was gone and they were going to require complete redevelopment.
Category two was orchards that have been completely submerged and have deep silt through them which will result in significant tree death.
Punter said those two categories combined was about 25 percent of the planted area in Hawke's Bay or around 2100 hectares.
"The reason we are combining those two categories is because although category two might still look like orchards, the trees will probably die so we are regarding them as not savable.
The third category was being classed as 'workable', the orchards will have a reduced crop percentage, they have had water through them, the trees are water logged but some of the fruit is salvageable.
Punter said around 1800 hectares sits under category three - so all up the impacted hectares is about 3900.
But he said it was to early to put a monetary value on the damage as it will depend on which varieties have been affected the most and how much fruit actually ends up being sold.
"The good news is that 53 percent of the orchards in Hawke's Bay are not affected which is about 4400 hectares. Those apples are being picked, packed and prepared for export.
"It's great seeing apples still being prepared for export because when the first photos came through it felt like everything had been wiped out."
Punter said some international buyers had been in touch to ask about the impact on orders.
"We respond to them by saying you've always had a high quality crop out of New Zealand and that's what your going to get this year.
"Because you've got to remember we still have growing regions outside of Hawke's Bay that are not affected by this; Nelson, Marlborough, Southland, South Canterbury, and other parts of the North Island crop."
Punter said if anything, the damage will actually push up the price of higher value varieties as demand was still there.