It's the second day of the Southern Field Days in Waimumu, the crowds have gathered - and many people around one stall in particular.
Southland farmer Grant Lightfoot has created a new type of bale wrap - a net which is made out of natural fibre that cattle can eat and digest.
It's called Kiwi Econet, and would replace the plastic that farmers currently use, which can't be recycled.
Grant Lightfoot speaks to Jesse.