Thousands of jobs were lost when Bluff's Ocean Beach freezing works closed down in 1991 and the Southland population dropped dramatically as a consequence.
But now, investment in a new tourism hub and aquaculture park is rejuvenating the site.
One of the projects is a multi-million dollar investment in the Bluff Distillery Gin, which opens today at the former freezing works site.
Bluff Distillery Gin creative lead David Nash speaks to Jesse.
Photo: RNZ / Nate McKinnon
