The last 12 months have not been easy for our fresh produce producers, says United Fresh in its Fresh Facts 2024 report.
Challenges caused by weather events, plus reliance on ailing transport infratructure - including Kiwi Rail's Inter Island Ferry Service - have hampered the industry's ability to recover post-Covid.
Around the motu, there was a bumper crop of kūmara this year in the Far North after devestating floods in 2022.
Dr Hans Maurer is chair of the technical advisory group at United Fresh. He says a data-driven approach is vital if the industry is to have a fruitful future.
Fruit and vegatables. Photo: 123RF
