First up on the menu this afternoon: whitebait.
This seafood delicacy is traditionally enjoyed as a fritter between two slices of white bread, but can also come with a dollop of guilt.
Whitebait are juvenile fish specific to just six species and four of those are in decline here or threatened.
But the launch of a new business venture may make it a bit easier to swallow.
By breeding its own juveniles, Manāki Whitebait - the country's first commercial whitebait farm - reduces the pressure on wild stocks.
General Manager, Casey Leatherby talks to Jesse.
Whitebait Photo: Kennedy Warne