Is AI the future of deciding prices?

Delta Airlines has hit turbulence after it publicly stated it wants AI to set 20% of its domestic ticket prices by the end of the year, raising concerns about so called survellience pricing. Delta has since issued a statement saying it does not intend to use AI to leverage individual consumer-specific data such as prior purchasing activity, but several senators are still concerned they're working on legislaton to stop it happening. Professional teaching fellow at the University of Auckland and an expert in the use of AI and digital technologies in marketing, Patrick Dodd spoke to Lisa Owen.