24 Sep 2021

Covid-19: Fast food brands under fire for pandemic advertising

From Morning Report, 8:21 am on 24 September 2021

Fast food outlets are coming under fire from academics, who are accusing corporate brands of using the Covid-19 pandemic as an advertising tactic.

Researchers at the University of Auckland found 27 percent of the social media posts from fast food chains used the virus as a marketing hook.

In particular, the number of advertisements referencing the pandemic spiked as the first alert level 4 was lifted last year.

Health Coalition Aotearoa Board Professor Boyd Swinburn spoke to Corin Dann.