AUT lecturer Dr Lewis Tennant has conducted the largest study to date into New Zealand's podcasting market.
Studying over 700 podcasts across 13 categories, with the data going back to 2005.
So what do New Zealanders like to listen to? And what do New Zealanders have to say?
He joins Emile Donovan.
New Zealand has over 700 podcasts in the record books. Photo: RNZ / Cole Eastham-Farrelly
