Thirty years ago, Jeff Bezos started a company which would one day be known as Amazon - and which would change the course of retail - and, indeed, the world - irrevocably.
Now, in 2024, the company has a market capitalisation of more than one-trillion dollars. Bezos is one of the world's richest individuals. The company itself ships millions of packages every day, and has extended its influence into the worlds of entertainment and cloud computing
Natalie Berg is a retail analyst and author who literally wrote the book on Amazon - Amazon: how the world's most relentless retailer will continue to revolutionalise commerce. She joins Emile Donovan from the UK.
