A video of posted by US social media influencer Hannah Neeleman, extolling the virtues of raw milk has been viewed more than 8 million times on her Instagram and TikTok accounts.
It's just one of a raft of social media posts claiming the health benefits of non pasteurised milk.
So is raw milk a social media fad - or in fact a superfood?
Julia Jones is an independent advisor in ag industry and joins Emile Donovan,