Dunedin takes a cheeky approach to new marketing campaign

Are you a burnt-out professional in Auckland, a Wellingtonian tired of spending half your salary on rent, or maybe sick of the crowds in Queenstown? According to a new marketing campaign run by Enterprise Dunedin the answer is simple: just move to the Edinburgh of the South. While they cause a bit of a stir and get people talking, do these city marketing campaigns actually work? Mark Leishman is joined by Professor of Marketing at the University of Canterbury Ekant Veer.