14 Nov 2025

Lit mag pulled from Whitcoulls shelves

From Nights, 8:10 pm on 14 November 2025

Folly Magazine, which publishes short fiction and essays, has previously won big at the 2025 Best Indie Publishing Awards, and recently repped New Zealand at the Frankfurt Book Fair, but Whitcoulls was not sure Folly fit with the store's family-friendly brand identity.

Its third edition has been removed from stores. Whitcoulls declined to comment.

Founder and editor-in-chief of Folly, Emily Makere Broadmore, joins Emile Donovan.

The cover of Folly Magazine, Issue 003. A woman in a blue dress stands in a field with a shovel.

Photo: Folly