Photo: befunky.com
It's Easter weekend and retailers are hoping for a big few days of trading.
There are plenty of "hot deals", and "Easter deals" we're being urged to "hop" into.
But are there some marketing traps we could also hop into?
Massey University Professor of Marketing analytics Bodo Lang, says mistake marketing is a good example - where an organisation supposedly 'accidentally' offers free shipping or a large discount code to lure a shopper in.
