New research highlights how much YouTube kids are watching

Nearly three quarters of 2 to 14-year-old children are watching large amounts of YouTube content every day, often with minimal parental oversight. New research by Verian, commissioned by NZ on Air, has found the online streaming website dominated viewing, with 69 per cent of children aged 2 to 14 watching daily. Of the 12 to 14-year-olds watching YouTube, nearly 40 per cent had no parental controls at all. The data comes from an online survey answered by 1000 caregivers and children. The research also found local content is being crowded out by overseas content. In response, NZ on Air is today launching two new YouTube channels called KIDOGO and KIDOGO JUNIOR, which will feature local content it has funded. Kathryn speaks with Amie Mills, head of funding at NZ on Air.