The market for adult nappies is surging. Nappy-makers like Kimberley Clark and Proctor & Gamble are predicting that sales of adult incontinence garments will match baby diapers in the next ten years.
Adult nappy ad Photo: (Flickr user Ben Goldstein CC by 2.0)
The US adult diaper market is forecast to grow by 48 percent to almost US$3 billion within the next four years while in Japan demand for adult nappies has already outstripped baby nappy sales.
Simon Morton talks with Lauren Coleman-Lochner – a retail and consumer reporter for Bloomberg News in New York:
Adult nappies: Big in Japan Photo: (Flickr user Mike Licht CC by 2.0 Attribution Generic)
