Locals raised fears about road 7 years before deadly four-seat bike crash

11:25 am on 14 February 2025
The road had been closed and members of the public are asked to avoid the area.

The site of the accident. Photo: RNZ / Samuel Rillstone

The speed limit on a stretch of road that claimed the life of a cyclist in Wairarapa has been under scrutiny for years, with a mayoral hopeful adamant change is now urgent.

A 2018 Wairarapa Wine Growers submission to the South Wairarapa District Council's long-term plan - seen by RNZ - urged the council to slash speed limits around Martinborough's wineries.

One person died and three more were seriously injured when a car collided with a shared-bike on Pūruatanga Road on Thursday morning. British tourists are believed to be among those injured.

Medical paraphernalia, vehicle debris and tree branches could be seen strewn across the scene once the police cordon was removed that evening.

The 100km/h road - at the heart of the town's wine tourism industry and the scene of the fatal crash - was among a handful of roads the Wairarapa Wine Group argued should be dropped to 50km/h, in a submission to the council seven years ago.

Flowers laid at the scene of a deadly bike-car crash on Puruatanga Road in Martinborough on 14 February, 2025.

Flowers laid at the scene of the deadly crash in Martinborough. Photo: RNZ / Mary Argue

The submission also called for a cycle and pedestrian lane along Pūruatanga Road, and wanted the council to seek funding from Tourism New Zealand and the government to make it happen.

Among the road safety demands was the request for additional signage to boost awareness among the community and visitors - "this needs to be in place by September 2018".

The group said it was working to get the wider community, wineries and cycle operators on board with the road safety campaign, including reiterating the message to cyclists to always wear helmets.

Meanwhile, police said no charges had yet been laid over the crash and their investigation continued.

They noted there has been no "significant crashes of notes" in that past year on the stretch of road before this week's.

"No issues have been raised with or by Waka Kotahi or Council in relation to this stretch of the road in the last 2 years."

'No need to drag it out for years'

South Wairarapa mayoral hopeful Fran Wilde said the crash was devastating and a major blow to a region that relied on tourism.

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Fran Wilde. Photo: Supplied

She said reducing the speed limit should be looked at "immediately" because all it took was a second's inattention for tragedy to strike.

"I don't think it's a sort of issue that needs to take a long time.... there's no need to drag it out for years."

Wilde said a cycleway was expensive and unnecessary if the speed limit was to be dropped.

"Bugger the cycleway, just put them all together and slow them down."

Martinborough Community Board members paid tribute to those involved in the crash at a meeting on Thursday evening, but said it was too early and too raw to get involved in speed limit discussions.

Speaking to Morning Report on Friday, South Wairarapa mayor Martin Connelly said it was the first time anything like this had ever happened.

"This is a very popular road with tourists, cyclists and pedestrians, and at the weekend particularly, there are dozens and dozens of people cycling, biking, walking and driving between the various wineries and just going about their business," Connelly added.

Connelly said the council would take advice from the police "if they have any to give".

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