Geoffrey Kelly who has been missing for a week. Photo: Supplied/Police
Police are stepping up efforts to find a man who has been missing for a week after crashing his car into a ditch near Taumarunui.
Geoffrey Kelly hasn't been seen since 20 February and police and his family now hold "grave concerns for his welfare".
His car was found at 7am the following day in a ditch on Makokomiko Road in Hikimutu.
Officers want to hear from anyone who may have seen any unusual activity in the area, around the time of Kelly's disappearance.
The car Geoffrey Kelly was driving before he disappeared. Photo: Supplied / NZ police
It is believed he may have become disorientated and has either taken shelter somewhere or has accepted a lift from a passerby.
"Since then, police have carried out a number of inquiries including extensive searches of the surrounding area with the assistance of a drone, Police Search and Rescue, Land Search and Rescue volunteers, local farmers and residents, and a private helicopter, however he has yet to be located," Constable Mark Bolten said.
"Even the smallest piece of information could be the thing we need to assist in locating him."
When he was last seen Kelly was wearing grey knee-length shorts, a tan sweatshirt and glasses.
Anyone with information is asked to call 105 and quote reference number 250222/1771.
