What do you think of paying over $200 for a pizza?
No, the toppings are not dusted with gold - only pineapple.
Lupa Pizza, in the English city of Norwich, is charging customers UK£100 (NZ$220) - to order their Hawaiian pizza on delivery app Deliveroo in an effort to dissuade customers from buying it.
Its post reads: "Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!"
The pizzeria's co-owner Francis Wolf told Morning Report he was surprised by the reaction to the stunt which had started as "a bit of fun".
"We thought it was funny ... Obviously it's a very contentious issue as to whether people like pineapple on pizza or not. Personally, I don't clearly."
The pricing has been available for around a week, however, noone has ordered the very expensive dish, he said.
Once the local newspaper, the Norwich Evening News, ran a story, it had attracted media attention nationally.
"It sort of snowballed from there.
"It was just a bit of a joke really."
Wolf believed pineapple on pizza was "a Marmite issue where you either love it or hate it".
A 2017 YouGov poll revealed that more than half of Britons like pineapple on pizza, with a slim majority of 53 percent enjoying it, while 29 percent considered it an abomination, the Norwich Evening News reported.
In 2017 then New Zealand prime minister Bill English attracted social media attention and coverage in the UK Guardian after posting photos of his spaghetti and pineapple pizza.