The Fiji Medical Association (FMA) is warning people against expressing "frustrations" about the nation's healthcare services via online platforms.
In a statement, the association of medical practitioners said, "aggrieved members of the public" should "raise their grievance in a more professional and culturally appropriate manner".
The FMA said addressing grievances in public forum could lead to misinformation, breaches of confidentiality, and be detrimental to patient care.
The association has also warned it will pursue legal action against individuals who take their concerns online and publish names of medical professionals on social media.
"We will support our members in taking legal action against [publishing the names of medical officers]," he FMA said.
"We would much prefer however, to reserve litigation as a last option."
People who have complaints relating to healthcare service should use the official lines of communications and feedback options, including contacting the head of health facilities and the health ministry, the FMA said.
"We also urge healthcare professionals to engage with patients and the public through official channels and to maintain professionalism in all communications."
The FMA said it remains committed to ensuring the highest standards of healthcare in Fiji.
"We believe that by following the proper protocols, we can effectively address and resolve health-related issues, ensuring better outcomes for all."
In May, Deputy Prime Minister Biman Prasad said the Fijian government was committed to "improve our deteriorating health infrastructure", revealing the Australian government has provided FJ$15 million to upgrade the main hospital in the capital, as well as a "master plan for a new national hospital".
The health sector was allocated FJ$540m in the 2024-2025 Budget.