26 Apr 2025

Samoan Country Musician TheWesternGuide on making it in the mainstream

From Music 101, 2:15 pm on 26 April 2025
TheWesternGuide

Photo: Supplied

TheWesternGuide, a Samoan musician hailing Tāmaki Makaurau, has explored a range of genres in his musical career and to great success, generating some massive hits not just in English, but also in Samoan.

Singles such as 'Pe Moni Ea' which recently ticked over 1 Million streams on Spotify, and 'SIVA MAI', to which the visuals were the first music video to be officially screened at Māoriland Film Festival.

In recent years he's made quite the name for himself as a country musician. Releasing a number of covers to classic country tracks, to an incredibly busy year of original releases covering the genre.

Maggie Tweedie talks to TheWesternGuide about the significance of country music in Samoa, and his ambitions for taking Samoan music into the mainstream.

TheWesternGuide's latest single: