Simon Hall: running NZ's largest private conservation estate
Simon Hall (Ngāti Kahungunu) has spent two decades channelling the success of family business Tasti Foods into conservation. Tasti made New Zealand’s first muesli bar - the iconic Snak Log - and Hall has put nearly $12 million of profit into what has become New Zealand’s largest private conservation project. The Forest Lifeforce Restoration Trust is re-establishing native New Zealand plants and animals at risk of extinction.
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