Advertising

The news media made a “pivot to video” partly because social media users couldn’t get enough of it. But Facebook eventually admitted its figures were flaky and now it is being sued by advertisers in… Audio

The days of printed newspapers may be numbered in the digital era, but until the 1920s there were no other news media at all - and New Zealanders were eager readers. Historian and author Ian F Grant… Audio

Broadcasters and advertisers are grappling with “the attention economy” now that so many of us have screens of all sizes engaging our eyeballs everywhere. Dr Karen Nelson-Field tracks how we watch and… Audio

Some some say TV is in terminal decline because online viewing is fast catching up. Our rival TV broadcasters say it isn't so - and they’ve taken the lead of TV companies in Australia by banding… Audio

The Advertising Standards Authority's Complaints Board has found that a TV ad for the new caramelised white chocolate Toffee Pops biscuit from Griffins is not racist. Audio

The country’s biggest paper chain downsized its daily papers this week to freshen them up, cut costs and hopefully halt sliding sales. But apart from the smaller pages - what’s new? And how did… Audio

Why are ridiculous complaints given the time of day by the Advertising Standards Authority? Audio

An Auckland councillor is demanding Auckland Transport immediately pull alcohol advertising from city buses, but as Laura Tupou reports AT has no control over the ads until it takes over later this… Video, Audio

Former advertising CEO Bob Hoffman makes it his business to call out the industry for feeding fake news, clickbait and cat videos online to collect data from people. His blog, Adcontrarian, with its… Audio

Emma Mildon, an author with over 32,000 Instagram followers, and The Social Club's Georgia McGillivray discuss what it takes to be a social media influencer. Audio

A group of academics is sticking to its criticism of the advertising regulator over unhealthy food marketed to children. Three top nutrition academics, led by Professor Boyd Swinburn conducted a study… Audio

A University of Auckland researcher has won $300,000 in funding to study young children's perceptions of products marketed to them as healthy. Sixteen children from two schools will wear portable… Audio

Photographer and film location scout Dave Comer was popularly known as 'the man who found Middle Earth'; he was Peter Jackson's main location scout. He also had a successful career in advertising… Audio

The online advertising industry is a preposterous train wreck that must be changed, a former advertising executive says. Audio