Branding
All the eggs in one basket at poultry farm after rebranding
Lincoln University graduate Anna Craig has overhauled the marketing story for her family's free range egg farming business in North Otago. Audio
All the eggs in one basket at poultry farm after rebranding
Lincoln University graduate Anna Craig has overhauled the marketing story for her family's free range egg farming business in North Otago.
AudioOtago study finds children are exposed to a brand a minute
A University of Otago study that strapped cameras on school kids has calculated that they are being exposed to a brand every minute. Research co-lead Associate Professor Leah Watkins, from the… Audio
Sarah Edmondson: How I escaped the NXIVM sex cult
Vancouver actress Sarah Edmondson spent 12 years in the NXIVM cult. She eventually blew the whistle and has a new book, Scarred: The True Story of How I Escaped NXIVM, The Cult That Bound My Life. Audio
Stories in Sound: 'Twenty Thousand Hertz'
Twenty Thousand Hertz is the highest frequency the human ear can hear. It's also the name of a podcast for anyone who's interested in why things sound the way they do. Host Dallas Taylor's a sound… Audio
Vic Uni name change
Victoria University is looking to change its name to the University of Wellington to eliminate what it says is confusion with overseas institutions. Audio
Outrage over Canadian 'Haka' energy drink
A group of expat New Zealanders has tried repeatedly to talk to the company behind Haka about its commercial appropriation of Māori culture, but the company won't respond. Video, Audio
Are tobacco companies 'gaming the system'?
Tobacco companies in Australia are responding to tough regulations by discounting and promoting the idea of 'healthier' cigarettes according to Associate Professor of Marketing at Swinburn University… Audio
Snapping their way to success
Fashion photographers in New Zealand are competing for limited opportunities in an increasingly congested market. Sonia Sly speaks to emerging photographers Luke Foley-Martin and James O'Neill about… Audio
Bus uniformity in Auckland
North Shore resident Karen Goa is upset her Birkenhead buses will be painted to look like all the other suburban buses. Audio
Musical Siblings - Mara TK and Billy TK Jnr.
Lynn Freeman is joined by Musical Siblings Mara TK and Billy TK Jnr. Mara is a member of Electric Wire Hustle, Fly My Pretties, and Data Hui, composed music for the play Hikoi, and has collaborated… Audio, Gallery
Ideas for 29 September 2013
Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest… Audio
Supplementary audio: Surprising Potato Subterfuge
Dr Shrikant Jagtap is the Provincial Reconstruction Team advisor with the Department of State. He talks to Marianne Elliott about the importance of branding potatoes. Audio
Off the Beaten Track
Kennedy Warne, the outdoorsman and adventurer discusses community branding. Audio