Marketing
Tupperware's bankruptcy unleashes the plastic memories
The novelty has worn off for the plastic products sold by way of social gatherings, crushed by online access to cheaper goods. Audio
The online retailer that's more gaming than shopping
It's spending billions on advertising and draws shoppers in with its questionable tactics. But how can you resist Temu when it's so cheap? Audio
The online retailer that's more gaming than shopping
It's spending billions on advertising and draws shoppers in with its questionable tactics. But how can you resist Temu when it's so cheap?
AudioWoke-washing and green-hushing
Some big brands have taken big steps backwards with their images, just as they thought they were jumping on a bandwagon of progressive thought and inclusivity. Audio
Woke-washing and green-hushing
Some big brands have taken big steps backwards with their images, just as they thought they were jumping on a bandwagon of progressive thought and inclusivity.
AudioPhone + power + Netflix: are “bundled” plans good for customers?
The Commerce Commission has just announced draft guidelines around the marketing of bundled plans. This is where one retailer provides multiple services to a household, such as internet, gas, your… Audio
How media headlines reach you
When you search for something on the internet, why do you get the results you get? Audio
How media headlines reach you
When you search for something on the internet, why do you get the results you get?
AudioAll the eggs in one basket at poultry farm after rebranding
Lincoln University graduate Anna Craig has overhauled the marketing story for her family's free range egg farming business in North Otago. Audio
All the eggs in one basket at poultry farm after rebranding
Lincoln University graduate Anna Craig has overhauled the marketing story for her family's free range egg farming business in North Otago.
AudioWord of mouth: What is it, does it work and how can it be used?
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters. Audio
Smooth operator: How Kenny G created his own genre
In 'Listening to Kenny G,' director Penny Lane traces the saxophonist's rise from his start as a high school musician in Seattle through to the current day, highlighting what makes him tick and why… Audio
How nihilism can be used as a weapon
Nihilism has existed in one form or another for hundreds of years, and it's back in fashion. Writer Wendy Syfret joins the show to discuss her new book, The Sunny Nihilist: How a meaningless life can… Audio
Prof Robert Stickgold: how advertisers want to hack our dreams
It sounds like the stuff of science fiction, but marketing companies are now exploring the potential of advertising their products to us while we sleep. Audio
Study shows Kiwis are more mindful about consumption
The Consumer Lifestyles Report (which has been running since 1979) was released from the University of Otago Business School this week. The report's aim is to provide insights into the lifestyles… Audio
Woodville's new slogan: 'All Good in the Wood'
The town of Woodville is hoping to draw in visitors with the new mantra - 'It's all Good in the Wood'! Audio
Do new alcohol advertising guidelines lack teeth?
New guidelines for the way alcohol is advertised and promoted kicked in yesterday, but health advocates say the updated advice lacks teeth and may even make it easier for minors to view alcohol ads… Audio
Directory inquiries: Does the Yellow Pages have a future?
Once a billion-dollar business, its critics claim the country’s most widely circulated publication is a redundant and wasteful throwback to pre-digital times. But now under new management, the Yellow… Video, Audio
Directory inquiries: Does the Yellow Pages have a future?
Once a billion-dollar business, its critics claim the country’s most widely circulated publication is a redundant and wasteful throwback to pre-digital times. But now under new management, the Yellow…
Video, AudioAre vitamin manufacturers unfairly marketing to older people?
According to new research, almost 75 percent of healthy Australians aged over 70 years use complementary medicines, either daily or occasionally. But how necessary are these supplementary medicines… Audio
