Trademarks
What's in a name - trademarks in 2025
19 Mar 2025
With trademark applications surging, The Detail looks at what it takes to get a mark registered in New Zealand. Audio
Story of the day for 11 December 2018
11 Dec 2018
We're going to tell you how one brand created a "soundmark" and perhaps a place to live if rent is getting too expensive. Audio
He just smiled and gave me a Vegemite ? sandwich
26 May 2017
Kraft, one of the world's biggest food brands, of which Vegemite is possibly the most famous, is to be phased out in Australia and New Zealand. But don't panic! The products will stay, it's just the… Audio
